This week, I’m going to divide my report into 2 parts and talk about the world greatest fishing show, the 2011 ICAST Show held in Las Vegas. We loaded up our Lucky Craft booth in the truck and headed out on a 4 and a half hour drive to Vegas! Immediately after we arrived, we started on our preparation and construction of the booth!! I’m excited to see how great our booth will turn out to be this year! The booth looked like the following picture in the beginning.

The Lucky Craft booth construction was finally completed!! What do you think!? Isn’t it great!? This year’s new products are: for Bass, the Smasher 125, Fat Smasher, LC Crank, and 5 new colors also. And for Saltwater, the FM 120DD and PT 100DD. To help introduce these new products, some of our pro anglers had gathered here with us. I was able to introduce our new products to each vendor pretty well and I have a feeling the Saltwater lure sales will be highly listed. Especially to the Southern America vendors, the Flash Minnow & Pointer Series were pretty popular. Supposedly in Southern America, these products are still pretty unfamiliar and they were showing a lot of interest in them. I showed them some pictures of the fishes I caught for my blog reports and explained to them some features of the FM & PT. I think I captured the vendor’s interest!!

I went around looking at other company booths for future reference and for new ideas. It was impossible to look at all the booths there in one day!! I was excited for the announcement of tonight’s awards for each division (Hard lure division, soft lure, rod, real, and etc.). From Lucky Craft, developed by Skeet Reese, the Fat Smasher is nominated in the hard lure division. I’m really excited for the opening night ceremony.

On my next report, I want to talk about the 2011 ICAST Show #1 product presentation ceremony as well as how the 2nd day went. Please stay tuned!

Sandy