Today was my third practice day for the FLW on Pickwick Lake in north Alabama. Aside from very hot temperatures and less than stellar fishing, I found something very interesting today.
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Hey everybody I’m reporting in from ICAST. It’s always exciting to be here and see all the cool stuff here at the show, like the new clothing line from Simms.

One thing in particular I’m excited about is the new Lucky Craft 3.5XD crankbait. This just might be my all time favorite crankbait. Last week I had the chance to head out to Lake Fork with it and I just absolutely smashed them. The bait is so unique because of the design features that were carefully thought out. One such feature is the tungsten that’s in the lip. This helps the bait to really dig into the bottom and that’s how I love to fish them. I plan to fish it on my Duckett Micro Magic deep cranking rod and a high speed Revo reel. That combination is gonna let me toss the crankbait a mile, something thats extremely important in order to get the best results from a deep diver. When I pair that with 10-12lb Trilene 100 percent fluorocarbon I can dig the bottom at 18 feet.

Another new bait from Lucky Craft, the Smasher series is something that really caught my eye. The best way to describe this bait is, it’s a slow sinking swimbait, but its made to perfectly replicate the size of the brim we see in most our tournament waters.

Of course the other new bait I really like just so happens to be my signature bait, the Kelly J Jr topwater bait. Building on the success of the original Kelly J prop bait, we came out with a little smaller version to match the hatch of the smaller bait fish we find in the fall months.

Something that I wanted to share with you all was the new addition to my family. My daughter is seven weeks old and I can’t wait to get home and see her. It’s been a life changing experience, a good one.

I’ll keep updating you all on my offseason plans and some of my fall fishing trips. I expect to be throwing the Kelly J Jr. a lot in the upcoming months especially at Lake Fork.

Lucky Craft pro angler, Brent Ehrler gave us some explanations on the new LC Series at the 2011 ICAST show in Las Vegas.

Skeet Reese gave us some comments on the Fat Smasher.

Lucky Craft pro angler, Kelly Jordon talks about the new Kelly J colors.

Skeet Reese introduces the new LC Series.

Kelly Jordon introduces the new LV-RTO lure in behave of our pro staff, Takahiro Omori.

Lucky Craft’s most pronominal lure would have to be the Pointer! We have created this video for you to see!! Please take a look.

Lucky Craft pro angler, Kelly Jordon talks about the new Crankbait.

Skeet Reese talks about the newly released SKT RT lure.