Well, well, the month of July is finally here!! The ICAST show is just around the corner. And that means it is the season for new product sales. The new items are continuing to come in!!

The next product I want to introduce is the big Opti lures. The newly created lures are the 7in long Opti Shad and 8in long Victory Tail. These came out perfect for Pike fishing. Unfortunately these lures are still in the process of testing. The samples were created just last week and we will have to carefully test it out for about half a year before we make it an official selling product. I’m sorry this had nothing to do with the ICAST show. At first I wanted a shad that can be used just like a Flash Minnow, but it ended up becoming something that is very good for Pikes. So please stay tuned for this upcoming product!

Today I received a message from my friend from Portugal. Recently our pro anglers such as Brent & Skeet have entered the international competition held there and our Lucky Craft representing team in Portugal participated in this tournament landing in 4th place. At the recent EFTTEX Show, I got to have a meeting with them and talked about our dreams and wishes for the near future. This is such great news and I am extremely happy.

This color is finally here!! We have included an orange accent to our very popular color “Ghost Minnow and it is called the “Sexy Orange Ghost Minnow”. Also, we’ve included the MS (Magic Scale) pattern to our #1 most popular color in America, the “Chartreuse Shad”, which is called the “MS Ghost Chartreuse Shad”. This year I want to bring everybody the very best that we can!

New colors have been added to the Opti Shad color collection! Our ideas have finally come to a solid conclusion. Some of the new colors are based on the popular Sea Bass colors: “Red Gold” & “Blue Pink” and I also included the Kibinago color since I like is so much! The sparkles in the Kibinago color came out great! The “Green Glow” color which is very popular in France, the “Sexy Smelt” color which is also an extremely popular color in California and other saltwater colors were created ideally! I’m definitely looking forward to the releasing date!

Lucky Craft has finally come out with an Alabama Rig. It is called the “Bevy Rig”. The word “Bevy” also used in our Bevy Shad item means herd and/or gathering. The Bevy Series has its very own meaning – to have high power in luring/gathering fish. So if I were to directly translate “Bevy Shad” it would be “gather fish, small fish”. Doesn’t that sound great!? And finally a perfect lure for that word came into this world. Yes, the Alabama Rig which presents itself as a herd of baitfish!! And this powerful lure was created by Lucky Craft as well. The Bevy Rig is finally on sale!!

I am trying to develop a new Opti Shad Saltwater color and I need to figure out which one of these should be the main sample for it! What do you think?

A new Opti Shad color has been created! It is the Sexy Smelt color which is a very popular color in California. It came out to look very nice!

I received a picture from a friend in Brazil. This is a Snook caught in the Amazon Jungle!! How Great! Our sales are going very smoothly over in Brazil as well. We definitely want be more active for next year!

I received another picture from Joe Thomas catching some Smallmouths. He has informed me that the Slender Pointer 112 has been working like a maniac in Lake St. Clair! He caught more than 20 good size Smallmouths! And in addition to that, he caught 15lbs Musky at the end. Amazing!!

Bassmaster Classic win, Texas Classic win, FLW Championship win, US Open win, Bassmaster Elite Tour, FLW Tour and Bassmaster Open – Team Lucky Craft USA has achieved all of America’s championship titles! In the Lucky Craft museum in our US office is displayed with all of these brilliant trophies. And then today, another new trophy has been delivered. It is the Major League Fishing winning trophy! This tournament has started just last year and Team Lucky Craft USA was the first to win this trophy! Look at this beautiful shine!